Marketing for Authors

Marketing Strategies for First-Time Authors

Reading Time: 5 minutesYou’ve published your children’s book on Amazon—now it’s time to make sure it finds its way into the hands of eager young readers and their parents. In this guide, we’ll walk you through practical, budget-friendly marketing strategies to promote your book effectively. From crafting your personal story to leveraging social media and reaching out to bloggers, these steps will help you build an audience and create lasting connections with your readers.

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The Digital Turn: E-books and Apps in Children’s Literature Today

Reading Time: 3 minutesThe world is changing, and so is children’s literature. We’ve moved from paper pages to pixels, from cozy bedtime stories under the glow of a lamp to stories that leap from tablet screens. As Neil Gaiman once said, “Stories you read when you’re the right age never quite leave you.” Today, those stories come in…

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Level Up Your Design Game: Essential Tools for Aspiring Graphic Designers

Reading Time: 5 minutesStarting out as a graphic designer is a thrilling yet challenging adventure, filled with opportunities to bring your creative visions to life. The tools you choose at the beginning of your journey can significantly impact your growth and success. Just as a craftsman relies on the right set of tools to create masterpieces, a graphic designer’s toolkit is essential in shaping their creative process. Here’s a guide to the essential tools every beginner graphic designer should consider, each designed to help you build a strong foundation and develop your unique style.

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Mark Rothko: A Master of Color and Emotion

Reading Time: 3 minutesRothko’s journey in the art world was marked by a constant evolution, reflecting his deep intellectual and emotional engagement with his work. Associated with the American Abstract Expressionist movement, he was instrumental in shifting the focus of American art from representational to abstract forms. His work is characterized by its emphasis on color, shape, and balance, creating an immersive atmosphere that engages viewers on an instinctive level.

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Peach Fuzz: A Sherbet-Like Hue Setting 2024 Trends

Reading Time: 4 minutesAs we step into 2024, the world of color and design ushers in a new era with Pantone’s latest selection, Peach Fuzz. Reminiscent of a serene summer evening, this sherbet-like orange hue encapsulates the warmth and optimism of a world rediscovering its vibrancy. Leatrice Eiseman Leatrice Eiseman, Executive Director of the Pantone Color Institute, perfectly…

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Vera Molnár: Art through Innovation

Reading Time: 2 minutesVera Molnár: Pioneering Computer and Generative Abstract Art Embark on an immersive journey into the captivating world of Vera Molnár, an artist whose story resonates as a testament to boundless creativity. Born in 1924, Molnár’s narrative deftly intertwines tradition and technology, forging an exceptional path in the realm of abstract art. Her ability to merge…

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