OVERVIEW
Marer (marer.io) operates as a software development and business intelligence hub based in Tallinn, Estonia. Positioned at the intersection of custom engineering and strategic insight, the company supports products from early planning through execution and long-term optimisation. Technology is treated as a living system, continuously measured, refined, and aligned with business performance.
OUR ROLE
THE CLIENT
Under the leadership of CEO Erich Wendl, Marer sought an identity that could quietly signal technical authority and momentum. The brief leaned toward clarity over decoration, aiming to communicate confidence to founders, operators, and technical teams without resorting to familiar tech clichés. The brand needed to feel intelligent, energetic, and unmistakably modern.
Erich-Sebastian Wendl
Founder & Managing Board Member, Marer
Estonia
THE PROJECT
- Concept Development
- Symbol Design
- Typography
- Composition & Balance
- Colour Theory
- Brand Alignment
The logo and concept were developed around the idea of a “tech pulse”, a visual expression of continuous iteration, data flow, and forward motion. Form and rhythm were carefully balanced to create a mark that feels alive rather than static. The result is a logo that scales effortlessly across digital environments, carries a sense of movement and precision, and positions Marer as a focused, high-calibre partner in software development and business intelligence.
