OVERVIEW
InTandem Cycling is a 501(c)(3) not-for-profit dedicated to expanding access to cycling for people who are blind, have low vision, or cannot ride independently due to other disabilities. Through tandem cycling programs and community-driven events like the 2022 Donut Ride, the organisation channels movement, inclusion, and shared effort into meaningful impact, with all proceeds directly supporting its mission.
THE CLIENT
The website marked a turning point in how ChefsClouds presents its work. The focus shifted toward a clearer expression of consulting philosophy, services, and process, creating a digital space that mirrors the structure and precision applied to restaurant projects. The new platform allows potential clients to understand the scope, intent, and value of the work at a glance, aligning the online experience with the level of professionalism delivered offline.
Matthew Elefant
Board Member, InTandem Cycling
USA
THE PROJECT
- Conceptualization
- Character Design
- Merch Logo Design
The project focused on logo design for merchandise, translating InTandem’s mission into a mark that works across apparel and event materials. The design balances approachability with confidence, ensuring legibility, adaptability, and emotional resonance at various scales. The result is a logo that functions not only as branding, but as a shared symbol of participation, support, and forward momentum.
