OVERVIEW
WaterMe123 is a practical innovation designed to simplify and improve how plants and small trees are watered. By repurposing standard plastic bottles, the product reduces water waste while encouraging reuse, combining sustainability with everyday convenience. The concept is straightforward, purposeful, and rooted in efficiency.
OUR ROLE
THE CLIENT
Vito Gervasi set out to introduce a new product with clear functional benefits and an environmental angle that needed to be communicated instantly. The challenge was to explain the idea quickly, show how it works, and make the value obvious to a broad audience, all within a compact, accessible format.
Vito Gervasi
CEO,WaterMe123
USA
THE PROJECT
- Brochure Design
- Illustration
- Information Design
- Visual Communication
- Concept Simplification
- Print-Ready Layout Design
The project focused on brochure design supported by custom illustration to clearly communicate function and benefits. Visuals were developed to simplify the concept, guide understanding, and highlight sustainability without overcomplication. Layout and illustration worked together to balance clarity with approachability, resulting in a brochure that explains the product at a glance while reinforcing its practical, eco-conscious purpose.
