A Pakistan-based branch of the World Wildlife Fund, dedicated to protecting biodiversity and promoting environmental sustainability.

Designing for Conservation

A creative partnership with WWF for the Winter White and Woods exhibition.

Karachi, Pakistan — January 2016–WWF partners with Sillygoose for the Winter White and Woods exhibition, celebrating Pakistan’s natural beauty and advancing conservation through design-led storytelling.

The Piece

About the Work

The Winter White and “Woods” exhibition showcased the intersection of art and environmental advocacy, inviting audiences to experience Pakistan’s landscapes through a lens of sustainability and preservation. Sillygoose contributed by designing the official invitation and entry cards, using a watercolor-inspired aesthetic to mirror the exhibition’s nature-driven themes. The distinctive breakaway section for event details blended elegance with practical usability, enhancing the overall attendee experience.

The Voice

“Design can do more than inform it can inspire action. My goal was to create something that honored WWF’s mission while immersing guests in the beauty they seek to protect.”
— Sillygoose

The Buzz

Impact and Recognition

The designs received enthusiastic praise from both attendees and WWF representatives for their clarity, artistry, and alignment with conservation values. More than functional entry tools, the invitations became visual narratives, deepening the audience’s connection to the exhibition’s message. By featuring Sillygoose’s design work, WWF’s Winter White and “Woods” exhibition placed their art within a wider dialogue of nature, conservation, and creative storytelling.

The Winter White and “Woods” Exhibition showcases the intersection of art and environmental advocacy, inviting audiences to experience Pakistan’s landscapes through a lens of sustainability and preservation.

Publication Notes

Key publication details are outlined below.