As Spring blossoms in 2023, the one question on a lot of design-oriented minds is the spring color trends. Enter Viva Magenta, the Pantone Color of the Year (2023). This vibrant and dynamic shade conveys strength and energy. Viva Magenta is a natural red that is expressive and bold. It promotes positivity and optimism and encourages experimentation and self-expression. PANTONE 18-1750 Viva Magenta is an inclusive and boundaryless color, welcoming everyone with a lively and adventurous spirit.
It is a striking and unapologetic shade that is sure to make a statement.
The Pantone Institute has been selecting an annual color for 23 years. The organization chose the 2023 Color of the Year based on recent events. The Charge of selecting this color falls on the eminent color specialist Leatrice Eiseman.
Leatrice Eiseman
If you are passionate about design, branding, or consumer behavior, you may already be familiar with the name Leatrice Eiseman. If not allow me to introduce to you the celebrity who has single-handedly impacted global color trends in every field. Her insights have helped numerous designers and businesses in creating visually appealing and effective branding strategies.
She is the Executive Director at the Pantone color institute. Eiseman does not limit her contributions to the world of color to her role at Pantone. She has authored several books on color, including “The Complete Color Harmony: Expert Color Information for Professional Color Results,” which has become a go-to resource for professionals in the field.
Her expertise has also been recognized at various design conferences and events, where she has served as a keynote speaker. Eiseman’s insights into the world of color are both enlightening and inspiring, making her a valuable asset to the design community.
Eiseman expressed the inspiration behind Viva Magenta In her own words:
In this age of technology, we look to draw inspiration from nature and what is real…rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to the original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
The COVID-19 pandemic was taken into account. The impact on people’s perspectives, values, and attitudes was considered. The choice reflects the current state of the world.
Where to find Viva Magenta
With Pantone’s announcement, many people may be looking to incorporate this shade into their wardrobe or home decor. However, since it is a new color selection, it may not be widely available yet in specific products. Alternatively, you can find items such as shoes, fitness equipment, and home decor featuring Viva Magenta and similar colors .
Viva Magenta, the striking berry red shade, is gaining attention for its ability to seamlessly blend warm and cool tones. This bold color is catching the attention of many on the runway and in the virtual world. Keep an eye out for this eye-catching trend this spring.
Lenovo and Motorola are working together as the official technology partners for Pantone’s Color of the Year 2023. using their Lenovo ThinkReality A3 Smart glasses to transport visitors to the Artechouse Magentaverse exhibit into the virtual Magentaverse. The immersive exibition in NYC is worth the visit.
Products in Viva Magenta
We have a couple of items in various shades of magenta. From popular brands as well as well-rated products that we think you will find interesting. (not sponsored just some items we found interesting)
Motorola is a telecommunications company that has been manufacturing mobile phones for decades. In recent years, the company has made significant strides in the development of smartphones. Their smartphones are known for their sleek design, reliable performance, and innovative features.
The Belmont Wool Rose Throw Blanket
The Belmont Wool Rose Throw Blanket is a cozy and stylish addition to any living space. Made from 100% wool, it boasts a plaid pattern in shades of pink and red. Measuring 55 inches wide and 72 inches long, this blanket is the perfect size for snuggling. It is expertly crafted by Abraham Moon, an English artisan, ensuring superior quality and durability.
SpeachlessCompany Viva Magenta Downloadable Wall Art
SpeachlessCompany’s downloadable wall art showcases the striking shade of Viva Magenta, with the name of the color in a bold black font. With your purchase, you will receive five different file sizes, allowing you to print it at home or have it printed in a larger size at a local print shop.
Cariuma, in collaboration with Pantone, has recently launched a new collection of sneakers that feature the 2023 Color of the Year, Viva Magenta. The collection features three different styles of sneakers, which are available in both men’s and women’s sizes.
